Most species of Maxillaria s.l. are rewardless and employ deceit pollination strategies. Some, however, reward pollinators with nectar, resins or pseudopollen (farina). Pseudopollen is yellow–white in colour and is usually composed of food-laden cells formed by detachment or fragmentation of moniliform labellar hairs. As the pollen of epidendroid orchids is bound in pollinia, it is not accessible to pollen-foraging insects. It has thus been proposed that potential insect pollinators, deceived by the resemblance of pseudopollen to the nutritious, powdery pollen of other angiosperms, gather it and feed it to their larvae. Mimicry here, however, may not be as simple as supposed. This study compares the pseudopollen of selected species of Maxillaria s.s., namely Maxillaria grandis, M. grayi, M. huebschii and M. roseola (all members of the M. grandiflora complex), M. lepidota (M. arachnites complex) and M. buchtienii (M. splendens complex), using light microscopy (LM), fluorescence microscopy, histochemistry, scanning electron microscopy (SEM) and transmission electron microscopy (TEM), and comments on its evolutionary significance. Some members of the M. grandiflora complex produce pseudopollen-forming hairs, the cells of which contain potential food rewards in the form of an intravacuolar protein body and abundant starch grains. Others produce pseudopollen that is devoid of protein bodies, but contains abundant starch, and others produce pseudopollen that lacks protein bodies and contains negligible amounts of starch. Maxillaria lepidota and M. buchtienii fall into the second and third categories, respectively. Lipid droplets, when present, usually occur in minute quantities. These observations suggest that a dual deceit strategy operates in some species, as pseudopollen not only mimics powdery pollen, but in many instances lacks a food reward. Cryptic evolutionary changes to pseudopollen content may confer biological advantage by reducing expenditure of material and energy in food reward production, while trichome micromorphology simultaneously encourages pollinator visits. The presence or absence of particular foods may, in turn, result in pollinator selection. Conversely, in the absence of food rewards, insect behaviour is unlikely to be reinforced, possibly to the detriment of the orchid. © 2013 The Linnean Society of London, Botanical Journal of the Linnean Society, 2013, 173, 744–763.