Nectar secretion was noted both in the male and female floral phases of the protandrous flowers of Campanula patula (Campanulaceae). Female-biased sugar accumulation was evidenced and plasticity in the duration of sexual phases observed. Flowers in the male phase produced twofold less nectar with lower sugar concentrations compared to female-phase flowers. The sugar mass content averaged 0.6 mg ±0.45 SD per flower in the male phase and 1.4 ±0.5 SD per flower in the female phase. The pollen mass averaged 0.16 mg ±0.10 SD per flower. An understanding of the evolution of functional relationships between floral sexes requires consideration of the compensation of the reproductive costs, including the plastic response to interdependent factors, i.e., photosynthesis and growth, the effect of pollinators, pollen robbers, and external environmental forces.