The main goal of the article was to identify key determinants affecting con-sumers of meat products, including especially thoseon the coldmeat market. Questionnaire surveys were carried out in the Lublin region; the respondents were diversified due to the grouping variables, which made it possible to identify determinants that would describe the behavior of different groups of consumers.In the opinion of the persons participating in the research, various factors determining the type of product that consumers are willing to buy, were indicated. However, as it seems, the price, but also the quality and certain purchasing habits we purchase over the long term are still of great importance. n addition, it turns out that depending on the age of the respondents, such factors as the place of shopping are also important.