Striving to intensify horticultural production, new and more effective bio-preparations are being sought to stimulate plant growth and development. Bio-algeen S90 is a natural agent based on sea algae, the high bi- ological activity of which results from the high content of natural growth regulators. The aim of the study was to verify the influence of Bio-algeen S90 on the growth, morphological characteristics and chlorophyll fluorescence of Rosa multiflora seedlings. The bio-preparation was applied one, two and three times at con- centrations: 0.1, 0.2, 0.4 and 0.6 mg.dm−3. Following parameters were measured to evaluate the response of plants to the bio-preparation: F0 – initial fluorescence, Fm – maximal fluorescence in the dark-adapted state, Fv/Fm – maximum photochemical efficiency of PSII. All concentrations of the bio-preparation and frequency of its application stimulated the number of shoots in a bush, the length of shoots and the diameter of the root crown of plants intended for budding. The most beneficial was the two-fold bio-preparation application at a concentration of 0.4 mg.dm–3. Bio-algeen also positively influenced the chlorophyll fluorescence parame- ters. The highest mean F0 and Fm values were recorded with the two-fold preparation treatment. There was no significant effect of the bio-preparation on the Fv/Fm index, which was within the range of 0.75–0.66.