Ibuprofen is a nonsteroidal anti-inflammatory drug that can be found in freshwater ecosystems. Due to its current presence in aquatic ecosystems, this pharmaceutical has aroused concerns about its impact on aquatic biota. As a result, ibuprofen is the one of the most frequently studied pharmaceuticals. However, most of these studies focus on short-term observations of biomarkers and physiological endpoints. This paper presents the outcomes of whole-life-cycle observations and six-month observations of the population dynamics of Daphnia magna reared under the influence of 1 μg/L, 2 μg/L and 4 μg/L of ibuprofen. Individuals reared under the influence of ibuprofen grew slowly, matured later and lived longer. Moreover, they displayed a higher reproduction rate and carried smaller broods but delivered larger neonates. Ibuprofen in concentrations of 1 μg/L and 2 μg/L had the most significant effect on the above traits. The observed impact of ibuprofen at the individual level did not transfer to population size and dynamics. All the populations represented a typical boom and bust cycle with restricted reproduction during the periods of highest population size. This is the first study to explore the linkage between the life histories of aquatic invertebrates and the actual response of their populations to the occurrence of ibuprofen in the environment. The study emphasizes the need to apply the protocol of whole life-cycle observation in tandem with population scrutiny, since such a protocol can reveal the virtual responses of aquatic biota to the presence of chemicals in the environment.